What is luxury ?

What is luxury ?

This blog is a global quest to understand luxury. I’d love to hear from entrepreneurs, academics, executives, students, and all lovers of luxury.

 

Last summer, I visited the Victoria and Albert Museum in London and viewed their exhibit titled “What is luxury ?”

 

The keywords associated with luxury at the exhibit were quite fascinating :

 

Precision 

Extraordinary

Expertise

Exclusivity 

Preciousness

Innovation 

Passion

Pleasure

Non-essential

 

Which word do you think is best associated with a luxury product ? What would be an example and why ?

 

Lavishly yours,

 

Dr. M.

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